The Design Process

How the design works.

Three phases, every deliverable, and what happens at each step.

First deliverable:  about a week after Phase 1 begins

A free call about your property

Before we begin · Free

We start with a free 30-minute call about your property and your goals. After, you receive a short recap of what we covered and a tailored proposal for your STR, with a clear scope and fee.

No commitment: nothing moves forward until you decide.

Designed to Book project — Sunset Point, Cayman Islands
01

Market & design strategy

Phase 1 · about a week from its start

Your first deliverable: an analysis of your market, the key features worth adding, the competitors that matter, the interior style direction we recommend for your listing, and guidance on where to invest your budget. Every design decision that follows has a why.

Deliverable 01 — Market & Style Direction sample for Columbus, Ohio
02

Interior design

Phase 2 · first design about three weeks from its start

Three pieces, delivered together: the design concept and moodboards, the shopping list, and the layout and reference plans. Together they are everything you need to order and install.

Concept & moodboard

Room by room, we set the direction: palette, textures and every piece, each one chosen for how it books, not just how it looks. You see the exact items, not vague inspiration.

Designed to Book moodboard page — palette and curated pieces for a guest bedroom

The shopping list

Every piece linked in one list, with quantities. Browse them, read the reviews, take your time. With Phase 3, we turn this same list into ready-to-order carts at trade pricing.

Shopping list page — items, retailers and quantities

Layout & reference plans

Every piece coded and placed on a room-by-room plan, keyed directly to the shopping list. Whoever installs, whether you, your team or your property manager, follows the map without guesswork.

Reference plan page — coded floor plan keyed to the shopping list

Review & refine

Two full rounds of revisions are included. The design isn’t finished until it feels like your property, and the timing of each round depends on how quickly you send feedback.

As Arranged page — the composed view of the finished bedroom
After Phase 2 · your choice

Your design is complete and ready to execute. Purchase and install with your own team, or continue with Phase 3 for prepared shopping carts, trade pricing and remote installation support.

See services and pricing

03

Assisted procurement & installation support

Phase 3 · optional add-on

Once your design is approved, we turn the shopping list into ready-to-order carts at trade pricing, through a trusted purchasing platform, with discounts of up to 35% off retail across selected brands. You check out directly, with no markup from us.

During installation, you and your local team can message us with questions. We review photos, recommend any layout or styling adjustments needed, and provide final design sign-off.

Designed to Book deliverables printed and laid out on a table

Trade Access · Phase 3

Up to 35% off retail,
savings that can cover much of your design fee.

Crate&Barrel SERENA & LILY RH LULU AND GEORGIA PERIGOLD JOSS & MAIN BIRCH LANE Lumens RUGS USA joybird ARHAUS FOUR HANDS article CASTLERY AllModern Crate&Barrel SERENA & LILY RH LULU AND GEORGIA PERIGOLD JOSS & MAIN BIRCH LANE Lumens RUGS USA joybird ARHAUS FOUR HANDS article CASTLERY AllModern

Ready to
transform
your rental?

Tell us about your property, then pick a time for your free discovery call. No commitment, no pressure — just a conversation about what's possible.

Prefer to write? Email us at hello@designedtobook.com